Flogging a dead Moss

Kate Moss for Topshop is back. I can’t help feeling that like its predeceasing collections this is just as big a flop. Ever since the first collection launched to queues of girls waiting expectantly to catch a glimpse of the “designer” herself and to fight each other for a few measly items (only 5 per customer) there was an expectation of great things. After the initial 24 hours where you could only look at certain items online, because everything was sold out – even the ugly t-shirt which made you look like a brown bumblebee – shoppers began to see it for what it really was. I fell for the hype and purchased two items which remain with their tags on in the back of my wardrobe, too embarrassed to admit that no, I didn’t look just like Kate Moss when I put them on my 5ft2 size 10 frame. With the average price of the items being at least £10 more than you’d normally spend for something in Topshop, only the die hard Kate Moss wannabes are really buying anything now. This third collection is much like the others, floaty tops, skinny jeans, gladiator sandals, dresses so long you need to be 6ft to wear them and of course the dreaded hot pants. The one item the British girl dreads as the weather gets warmer and that the Kate Moss collection seems to take great joy in pushing under our noses. It isn’t all bad, some of the clothes are actually very cute and wearable but this is undermined by the ridiculous prices which mean that instead of paying for the clothes we are paying for the name. Despite the negative publicity, I highly doubt that this collection will go anywhere, it will be back in the autumn and probably at least once more in the spring before Topshop get Agyness Deyn to design something because by that time she’ll almost definitely be ready to cash in on her “coolness” too.

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