Emma Watson for People Tree

Fairtrade fashion pioneers People Tree have teamed up with girl-of-the-moment Emma Watson to create a capsule collection for a younger audience. A combination of preppy separates and girly embellishment, makes this a fantastic way to invest in clothes that make a difference.

There is nothing particularly groundbreaking in the designs, but it is the fact that they are so wonderfully everyday and simple that is their greatest charm, people won't buy them simply because they're fairtrade but because they actually like the clothes. With a lower price point than their usual collections, I can see all these pieces flying off their virtual shelves as soon as they become available - it says Feb 8th on the email, so only a week to go.

I've got my eye on that cricket jumper, £90 - I've wanted one for so long and this one is perfect! Fabulous fashion that feels good.

People Tree

Fair trade clothing often has a rough deal. Despite trying its best to distance itself from the idea of unshaven women wearing hessian sandals and hemp sacks many in the fashion world still turn their noses up at the idea of buying fair trade.

The fashion world is one of fast turnovers, with many highstreet shops releasing new stock once maybe even twice a week. People Tree, whose aim is to actually bring about a difference to the textile workers in Bangladesh and India just can't compete on a real scale with the high street so they deal in classic looks and cuts. Not outrageous shoulders or colours but no potato sacks either.

The designer collaboration always brings in beautifully designed pieces which, contrary to expectations don't actually leave you too out of pocket. This wonderful drape dress designed by Bora Aksu is the perfect blend of casual cool which restores your moral balance at the same time; and at £78 its not going to break the bank either.